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Tuesday 14 October 2014

Big Hero 6 Case Study Introduction


  1. Film genre and type of production?

    Big Hero 6 is an upcoming American 3D computer-animated action-adventure superhero-comedy film. It is a high concept event film and is a massive blockbuster. It uses loads of VFX and CGI which is both expensive and impressive. It features superheroes from comics by Marvel Studios which Walt Disney have made into a film. Rated PG for action and peril, some rude humor, and thematic elements.Official Website
    IMDB
    Wikipedia
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  2. What's the film about?.
    This film is about the special bond that develops between Baymax, a plus-sized inflatable robot, and prodigy Hiro Hamada. When a devastating event befalls the city of San Fransokyo and catapults Hiro into the midst of danger, he turns to Baymax and his close friends adrenaline junkie Go Go Tomago, neatnik Wasabi, chemistry whiz Honey Lemon and fanboy Fred. Determined to uncover the mystery, Hiro transforms his friends into a band of high-tech heroes called "Big Hero 6."     
        
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  3. Global and UK release dates? Where and what formats?
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    Big Hero 6 will premiere on October 23, 2014 as the opening film at the Tokyo International Film Festival.
    It will be theatrically released in the United States on November 7, 2014.
    Before that it will feature in a number of film festivals in the USA; the Philadelphia International Film festival and Austin Film festival on the 25th October 2014, the New York International Children's Film Festival on the 26th October 2014, the Savannah Film and Video Festival on the 27th October 2014 and at the Hawaii Film Festival on the 1st November 2014. It will be released in the UK on the 30th January 2015.
    A positive effect of a prolonged release would be that if loads of people liked it then there would be a positive word of mouth and therefore more people would want to go see it at later dates in their country.
    It will be globally released in around 54 countries.
    IMDB
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  4. Nationality of the film?.
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    American
    IMDB
    Wikipedia
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  5. Institutions behind the film's production and UK/US distribution? Where are they based?.......                                    
                                 
    - Based on a comic written by Marvel but Marvel have no creative input into the film itself  as the comic has been adapted to suit a Disney audience. Disney and Marvel have  a symbiotic .relationship.
    - Produced by Walt Disney Animation Studios and Walt Disney Pictures
    - Walt Disney Studios Motion Pictures have offices all over the world and they will distribute the film globally as Disney is a vertically and horizontally integrated company.
    Wikipedia
    Marvel
    Official Website
    Article
  6. What's the film's production budget?
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    The production budget for this film is $165million as it is a big budget film and all Disney animations have very high production budgets as it costs loads of money to make and it's also a high concept blockbuster film.
    Wikipedia
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  7. Any connection with other films?
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    It can be related to all other Disney animation films such as Frozen and Wreck It Ralph as they will probably use the same animation techniques. The film is also based on a comic by Marvel Studios so there is some interlink there.
    Wikipedia
    Walt Disney Animation Studios
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  8. Who's the director?..
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    Don Hall and Chris Williams are the director of this movie.Don Hall is known for his work on 'The Emperor's New Groove' (2000), 'The Princess and the Frog' (2009) and 'Tarzan' (1999). Chris Williams is known for his work on 'The Emporer's New Groove' (2000), 'Bolt' (2008) and 'Mulan' (1998)
    IMDB

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  9. How has the film been cast?
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    There is a real ethnic mix in the casting with people from various different backgrounds being cast. There are really no big name Hollywood actors in this film because it will be predominantly animation so you'll only here their voices so it'll allow Walt Disney to spend more on the making of the film. The actors may be recognised by American's as some of them have acted in US TV. The main characters are played by Ryan Potter as Hiro Hamada, Scott Adsit as Baymax, Jamie Chung as GoGo Tomago, Genesis Rodriguez as Honey Lemon, Damon Wayans as Wasabi and T.J. Miller as Fred.
    Official Website
    IMDB
  10. Core audience? Secondary/tertiary markets?
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    The core audience for this film would be mainly kids all across the world. The secondary audience could be fans of Walt Disney films or someone who likes a good comedy/adventure/action combined film. Also in that catergory would be fans of the Marvel comic. The tertiary audience would be parents who are taking their kids to watch this film and as their is a Japanese influence in the film maybe fans of manga.
    Wikipedia
    Official Website  .

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