R+P Post 5: How we plan to attract/address our target audience

Our core target audience are fans of rom-com. We plan to attract our core audience by:

• the light-hearted take on quite a sad and typical situation
• the story line is quite relatable as many of our audiences will have experienced the excitement of going on your first date and the nervousness you feel before it
• the comedy aspects of the opening sequence such as our main character being quite unlucky when it comes to most things in life.

Since we want to attract both the female and male audiences we chose to make our main character a male so that when males come to see the film they get a sense of relief that they're not like him and they can laugh at his misfortunes. The females are most likely to feel sympathetic towards Guy as that is a stereotypical nature that we associate with women. This is similar to the film '22 Jump Street' as both the main characters are male and the film has a equal viewing from both men and women.

The film is also set mainly in a uni campus which will also be relatable to students and young adults as they are aware of the surroundings and how the social groups of a campus usually work. The opening sequence of the film is mainly set in Guy's bedroom so again there is another appeal to the male audience as there are loads of games around and the typical blue bedroom.