Question 3: What kind of media institution might distribute your media product and why?

The distributor for our film is 20th Century Fox and the production company is RC Productions, short for Rom-com Productions.

20th Century Fox is an American film studio, which is horizontally and vertically integrated, distributor and one of the six major Hollywood studios. It is located in Los Angeles, just west of Beverly Hills. It has produced and distributed some majorly successful films like Avatar, Titanic and Die Hard.

Here is a case study of our distributor and films that they have distributed of the same genre:



We chose 20th Century Fox as our distribution company as they have also distributed a number of successful rom-com's as shown in the Prezi above. A particular film we drew inspiration from was 'John Tucker Must Die' and we looked at their distribution and decided we wanted to use the same company. Also, using 20th Century Fox will ensure that our product is appropriately placed and will reach our target audience.

Our release plan:

• There will be a UK premiere at London's Leicester Square as it is a British production company
• There will also be a USA Premiere in Los Angeles as this film is being released globally and this will create a buzz just before the release
• Initial release will be in the summer around the end of July in the UK and USA as many people will be off on their summer holidays so there is an increased chance of them coming to see the film
• Then it will be a staggered release across the globe 
• There will also be a DVD and Blu-Ray release once the film has been released in the last country

Our Production Company

We drew inspiration from a film called 'What's your number?' as they used 20th Century Fox as their distributor but a smaller company for their production. Similarly, we  used 20th Century Fox as our distributor and RC Productions for our production.