R+P Post 4: Audience Groups of Interest

There are many audience groups in the music industry. People have their specific tastes in music which tends to change as they grow up. 

The audience group that I'm interested in are: 

1. Young Adults (17-21)

1. Young Adults

• Young adults usually consume music through streaming services like Apple Music, iTunes, Spotify etc.
• When talking to a few people that fall into this group, they said that they're music tastes had changed massively from when they were younger. For example, a lot of them said that they were fans of pop when they were younger but then they discovered other music that wasn't on the charts.
• Most of them said they don't buy their music but if it's a band that they're really into then they can make an exception. 
• One of them even said 'Listening to chart music now makes me cringe a little, because it's all the same generic thing with no variation' 
• Below is a screenshot of the conversation I had with one member of this particular audience group.