Question 4: Who would be the audience for your media product?

The core target audience for our film was fans of rom-com films as this was our genre and we felt that we could appeal directly to this main target audience using our genre.

Our secondary target audience was teenagers and young adults from both genders aged between 15-24 as the narrative of the film is something a lot of young people can relate to and also it is set in a university campus.

Our tertiary audience would be British people as the film is set completely in Britain and has a fully British cast and production members.

This graph shows that in the majority of years the main cinema-goers are always 15-24 year olds so we have a mass audience to target. Stats taken from Statista